How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers?
We’ve got copywriting and landing page wizard Jess Cook to show us exactly how.
This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀
SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b…
P.S. Check out the landing page that Jess helped us put together here
P.P.S. Check out the guide to building landing pages that Jess built with us HERE
Watch The Episode
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02:40 Introduction and Setting Expectations
03:00 The Power of Customer Interviews
29:50 The Rule of Threes and User Behavior
30:20 Skimming and the Importance of Brevity
31:00 Customer Interviews and Identifying Problems
31:30 Discussing the Customer Interview Section
41:30 Feedback on the Application Form
42:00 The Placement of the Application Form
55:20 Discussing the “Homepages for Humans” Course
56:00 Conclusion and Next Steps
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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🔹 templates
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So you have everything you need to drive more revenue for your brand.
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