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#99: How To Create LinkedIn Ads that Lead to Pipeline & Revenue (B2B) – Crafting the Perfect B2B Campaign Pt.3 – Justin Rowe

Episode 99

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How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don’t have a very big ads budget to play with? What objectives should you use?

What about creative??

We only had $500 to play with, so we had LinkedIn Ads expert Justin Rowe come in and devise a plan to make us ROI positive as soon as possible.

This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. ๐Ÿš€

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00:00 – Turning A Referral Fee Into A Lucrative Campaign: The Monica Experiment

05:38 – Utilizing Warm Audiences And Expert Positioning For Effective Advertising Campaigns

08:42 – The Power Of Organic Impressions And Combining Elements In Paid Ads

11:56 – Overview Of Creative Strategy For Cold And Warm Audiences

17:41 – Testing Strategies For B2B Demand Generation Marketing

25:45 – Prioritizing And Generating Demand From Dream Customers

28:50 – Addressing The Limitations Of Google Ads And The Need For Demand Creation

32:15 – Recommended Objectives For LinkedIn Ads

36:37 – Challenges And Strategies For Optimizing Ad Platforms

41:08 – Evaluating Campaign Performance And Testing Landing Pages

44:53 – Considerations For Audience Selection And Delivery Optimization In Advertising Campaigns


๐Ÿ‘ฅ Are you a B2B marketer in a small team??

๐Ÿ’ฐ Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

๐Ÿ”น strategy

๐Ÿ”น templates

๐Ÿ”น tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out:


The B2B Playbook


#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting

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Episode 99