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THE B2B PLAYBOOK

The B2B marketing playbook that shows you step-by-step how to drive revenue for your business.

Latest episode

#64: Be Better – How B2B Marketers Can Systematically Level Up Their Optimisations

What Marketers Like You Are Saying...

Sam Henderson
Sam Henderson
Skalata Ventures | Head of Marketing
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Love the podcast and the way you 'waterfall' content from it (and the genuineness that comes through)!
Mike Carr
Mike Carr
LIN3S | Digital Strategy & Paid Search
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Just wanted to reach out to let you know how much I’m enjoying the podcast - I definitely get the feeling that I’ve learned something I can use after each episode
Carter Wright
Carter Wright
RevOps Research Collective | RevOps Researcher
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Been following for a bit and trying to catch up on the podcast. You post some great content and the podcast is 🔥
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Chris Kondou
Chris Kondou
KanDo Consult | Founder
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Starting and growing a business isn't easy no matter how good your service or offering is. Doing digital marketing feels like climbing Everest. Thankfully the B2B playbook podcast breaks it all down for you. George & Kevin are great to listen to & step you through the 5Be's of how to get your marketing right. After a few listens you can start climbing that mountain to your marketing success.
Jacob Olsen
Jacob Olsen
PicUp | Co-Founder // Head of Operations
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Enjoying all your content and listening to the B2B podcast episodes. Always get some value from them 👌
Catherine Lethbridge
Catherine Lethbridge
RAA | Innovation Consultant
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George and Kevin are a wealth of knowledge in B2B marketing. They passionately share their knowledge in their B2B Playbook podcast and each episode brings on new insights. I recommend it to any new marketers starting in the B2B space: it's like having your own marketing mentors on the go!
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Charlene Wasson
Charlene Wasson
Diospatial | Marketing Manager
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I have been following some of your content on LinkedIn and started listening to your podcast. I really like the stuff you guys are putting out there.
David Wippel
David Wippel
TRIGO | Managing Director
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Hey George, Just want to tell you how much I enjoy your content (podcast, posts on LinkedIn,...) As a web dev with no prior marketing know how who is now CEO of a small agency with marketing responsibility there is so much to learn. Your work is a great source. Love it
Jessica Tyrrell
Jessica Tyrrell
AusPayNet | Marketing & Comms Coordinator
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Really do love the work you guys do and appreciate how you make B2B marketing more accessible ❤
Chris Kondou
Chris Kondou
KanDo Consult | Founder
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Starting and growing a business isn't easy no matter how good your service or offering is. Doing digital marketing feels like climbing Everest. Thankfully the B2B playbook podcast breaks it all down for you. George & Kevin are great to listen to & step you through the 5Be's of how to get your marketing right. After a few listens you can start climbing that mountain to your marketing success.
Beixi SUN
Beixi SUN
Woolworths at Work | Marketing Executive
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The main reason I love the podcast is I can get to know the B2B marketing mindset & experience. There’s tons of blogs/ courses online to talk about B2B marketing on strategies, tools, and models...but I found not many deliver the message of mindset to the audience. The mindset and experience are something you gained and tested from day-to-day work, and not easy to be googled.
Liam MacCormack
Liam MacCormack
HWPO Marketing | Head of Growth
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Honestly, I really like your podcast format. The breakdown and analysis angle of different companies B2B strategies mixed with your own framework and some tactical approaches is a B2B podcast mix that I haven’t stumbled upon other than yours and I really enjoy it. DG does mostly interview, Chris Walker has his Demand Gen approach, Metadata talks about what they do internally. And I enjoy all of them. But you two have figured out an interesting mix that brings something new and that’s not easy. You’ve got a routine listener here!
Monica Moran
Monica Moran
Edstart | Marketing Manager
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Come 5am every Monday morning when I do my daily run, I tune into The B2B Playbook podcast. George and Kevin are excellent at distilling the many complex aspects of B2B marketing. And more importantly, giving away very practical advice on how to create a sound marketing strategy and execute it on a tactical level. As a bonus, George is a genuinely helpful, all around nice guy. He practices what he preaches. On LinkedIn you can see George doesn't just talk the talk - he does what he advises his audience should do. And shows how his playbook works for his business. It's true people! - Helpful marketing content leads to inbound opportunities that turn into revenue!
Ben Andrews
Ben Andrews
Titomic | Marketing Manager
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The B2B playbook is just that - a practical guide to B2B marketing, providing endless tips, tricks, and insights. It's really practical. Particularly how to get experts to write for you. I'm in a pretty niche industry with tricky applications, so that helped a lot. Awesome stuff! Please keep it coming!
Mercedes Carrin
Mercedes Carrin
Medianet | Head of Marketing
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Your podcast is such a great resource for us - wanting to make the change to Demand Gen, keep it up 🙂
Lee-Roy Chitambira
Lee-Roy Chitambira
AlayaCare | Marketing Coordinator
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I am really enjoying your podcast and learning so much so big thank you
Sanjay Shah
Sanjay Shah
Visionary Digital Studios | Director
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Love the podcast George - plenty of epic wisdom, making massive impact - very much appreciated!
Fernanda Bispo
Fernanda Bispo
Nexon Asia Pacific | Marketing Programs Manager
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Hi George I love your podcast, very interesting and easy to listen to!
Drew Brucker
Drew Brucker
LASSO | VP of Growth
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Marketing podcasts are everywhere. And there’s nothing worse than ear candy that you can’t clearly apply. But the B2B Playbook brings a unique and timely perspective that’s especially actionable.
Anusha Kannan
Anusha Kannan
Suffolk in the Hub | Assistant Account Director
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I have been listening to the B2B Playbook since George and Kevin launched it. The podcast episodes have such rich practical knowledge and they took one step further and created the B2B incubator. B2B incubator looks promising especially because they do not say “learn this, and you will be a millionaire overnight” it has a concrete strategy, how to learn from your mistakes, and the nitty-gritty of being a B2B marketer. Listen to their podcasts and also be a part of this program as I am sure like their podcasts their strategy is doable and will yield results. Remember, you have to implement what you learn from them!

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