THE B2B PLAYBOOK

The B2B marketing playbook that shows you step-by-step how to drive revenue for your business.

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Revenue Alignment Architecture: How Passetto x CRO School Are Redefining B2B GTM

What Marketers Like You Are Saying...

Marketing podcasts are everywhere. And there’s nothing worse than ear candy that you can’t clearly apply. But the B2B Playbook brings a unique and timely perspective that’s especially actionable.

Love the podcast and the way you 'waterfall' content from it (and the genuineness that comes through)!

The B2B playbook is just that - a practical guide to B2B marketing, providing endless tips, tricks, and insights. It's really practical. Particularly how to get experts to write for you. I'm in a pretty niche industry with tricky applications, so that helped a lot. Awesome stuff! Please keep it coming!

Been following for a bit and trying to catch up on the podcast. You post some great content and the podcast is 🔥

Just wanted to reach out to let you know how much I’m enjoying the podcast - I definitely get the feeling that I’ve learned something I can use after each episode

I have been following some of your content on LinkedIn and started listening to your podcast. I really like the stuff you guys are putting out there.

Your podcast is such a great resource for us - wanting to make the change to Demand Gen, keep it up 🙂

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We share the framework small B2B marketing teams are using to drive demand and revenue.

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28 Videos

Demand Generation Made Easy: A 5-Step Framework for B2B Marketers

Demand Generation Made Easy: A 5-Step Framework for B2B Marketers

31:57

5 Steps to Transition from Lead Gen to Demand Gen

5 Steps to Transition from Lead Gen to Demand Gen

31:06

10 Questions to Decide If You Should Start a New Demand Gen Strategy

10 Questions to Decide If You Should Start a New Demand Gen Strategy

30:33

How To Build a Winning Business Case for Demand Generation? (to present to leadership)

How To Build a Winning Business Case for Demand Generation? (to present to leadership)

30:19

What Companies are Suited to Demand Generation?

What Companies are Suited to Demand Generation?

20:16

Demand Generation Marketing: an easy to apply framework to drive revenue in B2B

Demand Generation Marketing: an easy to apply framework to drive revenue in B2B

41:12

How To Create LinkedIn Ads that lead to Pipeline & Revenue (B2B) | The Perfect Campaign Pt. 3 of 4

How To Create LinkedIn Ads that lead to Pipeline & Revenue (B2B) | The Perfect Campaign Pt. 3 of 4

47:50

B2B Marketing in a Down Economy: Proven Strategies for Success - Demand Generation

B2B Marketing in a Down Economy: Proven Strategies for Success - Demand Generation

36:57

How to Craft a Winning B2B Marketing Campaign: A Step-by-Step Guide

How to Craft a Winning B2B Marketing Campaign: A Step-by-Step Guide

30:15

The 5 BEs Framework: Your Ultimate Guide to B2B Marketing | Demand Generation

The 5 BEs Framework: Your Ultimate Guide to B2B Marketing | Demand Generation

45:56

Can We Create The Perfect B2B Campaign? | Copywriting & Landing Pages that CONVERT | Pt. 2 of 4

Can We Create The Perfect B2B Campaign? | Copywriting & Landing Pages that CONVERT | Pt. 2 of 4

56:16

Boost Your B2B Marketing: Unmissable Advice from The B2B Playbook Podcast | Season 4 Wrap-up

Boost Your B2B Marketing: Unmissable Advice from The B2B Playbook Podcast | Season 4 Wrap-up

40:02

The Game Changing-Approach to B2B Events | Event-Led Growth and Brand Evangelists

49:05

A Deep Dive into Sales and Marketing Alignment: Unlocking the Power of Reporting in a CRM

A Deep Dive into Sales and Marketing Alignment: Unlocking the Power of Reporting in a CRM

55:22

How To Collect & Act on Customer Insights To Drive More Revenue For Your B2B Company (For Marketers)

How To Collect & Act on Customer Insights To Drive More Revenue For Your B2B Company (For Marketers)

37:11

Turn Customers into Advocates: The Power of Customer Advisory Boards (CABs)

Turn Customers into Advocates: The Power of Customer Advisory Boards (CABs)

58:05

Building a YouTube Channel That Drives B2B Revenue: Growing it from ZERO using our Framework

Building a YouTube Channel That Drives B2B Revenue: Growing it from ZERO using our Framework

43:39

Elevate Your B2B Marketing Game with a Helpful Marketing Mindset | More leads, less competition

Elevate Your B2B Marketing Game with a Helpful Marketing Mindset | More leads, less competition

54:36

Build an Engaged Community For Your Brand (How to) | Where to Start, how to SCALE, how to Measure

56:34

Social Selling on LinkedIn for B2B (How to) | Growing with LinkedIn Company Pages

Social Selling on LinkedIn for B2B (How to) | Growing with LinkedIn Company Pages

52:19

B2B Content Marketing that Drives Demand: Strategy, Process & Tips from the Best in the Business

B2B Content Marketing that Drives Demand: Strategy, Process & Tips from the Best in the Business

52:13

How To Use LinkedIn Ads To Fuel Your B2B Growth | FRAMEWORK to Copy, Mistakes To AVOID, & more

How To Use LinkedIn Ads To Fuel Your B2B Growth | FRAMEWORK to Copy, Mistakes To AVOID, & more

55:10

MASTERING Outbound Marketing & Sales | Evergreen Framework & Tips to Reach Customers FAST

MASTERING Outbound Marketing & Sales | Evergreen Framework & Tips to Reach Customers FAST

1:09:49

Unlocking The Power of Partnerships: Grow Your Revenue by Tapping Into Other Companies' Customers

Unlocking The Power of Partnerships: Grow Your Revenue by Tapping Into Other Companies' Customers

40:29

Get 20x More Eye-Balls On Your Content | Our Advanced Content Repurposing Framework | B2B Marketers

Get 20x More Eye-Balls On Your Content | Our Advanced Content Repurposing Framework | B2B Marketers

27:26

Unlock the Secret FORMULA to Captivate Your Customers and Stay Memorable - B2B Marketers, Take Note!

Unlock the Secret FORMULA to Captivate Your Customers and Stay Memorable - B2B Marketers, Take Note!

28:30

How To Use AI Tools Like ChatGPT In Your Marketing Workflow (For B2B Marketers) - S4 E76

How To Use AI Tools Like ChatGPT In Your Marketing Workflow (For B2B Marketers) - S4 E76

39:29

How B2B Marketers Can Get More Revenue From Existing Customers (How To Guide) - S4 E75

How B2B Marketers Can Get More Revenue From Existing Customers (How To Guide) - S4 E75

29:13

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Loved by B2B marketers in small teams

The B2B framework has allowed me to lead as a manager... I am now able to point out: this is what we need to do, this is the strategy, this is the process, and this is how we can scale the process in the team.

The structure and the templates were super… having something I can plug and play and act on… was super helpful… Even my bosses and my supervisor and the other people from like product, customer, developer – they’re all impressed.

Recommended to all B2B marketers out there in a small team thrown in the deep end and wondering what to prioritise and how to generate demand from your dream customers. The B2B incubator will guide you through it in 3 steps, giving you the frameworks and practical tools to bring together a comprehensive marketing strategy. I’m really looking forward to fully putting it into action.

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OUR TOP RATED COURSES

DEMAND GENERATION COURSE

NEXT LAUNCH: 26 May, 2025

Perfect For:
B2B Marketing Managers, Demand Generation Marketers, Heads of Marketing

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Revenue Leaders, Sales Leaders, Marketing Leaders, Customer Success Leaders

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READ, WATCH & LEARN

Revenue Alignment Architecture: How Passetto x CRO School Are Redefining B2B GTM

George Coudounaris

•

11 hours ago

Learn how Revenue Alignment Architecture brings commercial clarity to B2B by reconnecting sales, marketing, and CS through true ownership, process, and financial oversight.

How to Land 6-Figure Deals with LinkedIn Thought Leadership Ads

George Coudounaris

•

2 weeks ago

Use LinkedIn thought leadership ads to build trust and help close high-value B2B deals. Learn the framework teams use to drive real pipeline.

Why Sales Methodologies Alone Can’t Fix B2B Revenue Alignment

George Coudounaris

•

3 weeks ago

Sales methodologies help reps sell. But without revenue alignment architecture, your marketing, sales, and CS teams will keep pulling in different directions.

How To Fix Your Thought Leadership: Influence Grows in Ponds, Not Oceans

George Coudounaris

•

4 weeks ago

Most thought leadership fails because no one’s listening. Here’s how you can build influence by curating the right audience

How to Master ‘Video First’ Marketing for Massive B2B Growth

George Coudounaris

•

1 month ago

Building positive memories and strong associations with your brand is crucial in B2B marketing. But how do you actually achieve that? According

Lowering LinkedIn Ads Costs

George Coudounaris

•

2 months ago

Lower LinkedIn ad costs by using Meta for remarketing. Target cold audiences on LinkedIn, then convert them cheaper on Meta. A smarter, budget-friendly B2B ad strategy.

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We created 'The Perfect' B2B Campaign...

… that generated a ROAS of 38:1 in pipeline

AND documented the whole thing for you!

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