“Selling the meeting” is killing your business.
We give sales, marketing and leadership everything they need to build a growth engine that gets more customers profitably.
As a 7 times ex-head of sales, I’ve seen and heard every excuse under the sun when a team misses their quota. Sales point the finger at marketing. Marketing is frustrated with Sales. Customer Success is sick of dealing with unhappy customers.
Trust me, finger pointing gets you absolutely nowhere. As long as your teams work in opposition to each other, you will never consistently, and profitably win new customers.
So how do you build a growth engine that your whole company can get behind? A growth engine that drives the business forward profitably?
If you are missing targets, budgets, OTE, and feel like it’s a revolving door with your SDRs/AEs
PLUS you feel like marketing isn’t doing anything to get your leads ‘sales-ready’…
There’s a good chance that your ‘old’ sales-led growth model is failing you.
An army of sales people trying to find the needle in a haystack is not built for you. Unless you have serious cash to burn.
It’s the difference between the brands that grow profitably online, and the ones that don’t.
The B2B Playbook has partnered with 7x Ex-Head of Sales (Adem Manderovic) to bring you a complete end-to-end Growth Engine.
Designed for revenue focused sales and marketing teams, we show you step-by-step what it takes to grow sustainably.
GEORGE COUDOUNARIS & KEVIN CHEN, CO-FOUNDERS OF THE B2B INCUBATOR
Delivered over 12 weeks. You retain access to the materials even after the conclusion of the program.
Get the strategy over 12 weeks you need to build your growth engine
Use our custom built templates to implement the strategy
Implement the tools we recommend to work faster
Live Q&As with Sales expert Adem Manderovic and B2B Marketing expert George Coudounaris to answer questions and discuss implementation
Document your strategy, process and systems so sales, marketing and leadership remain aligned
Get the metrics to measure to know your plan is on track for success
Watch the episodes in order to get more familiar with our revenue growth engine.
Yes! You can grab the extended program guide here
This program is for inhouse B2B marketers who want:
– a concrete strategy for generating and closing demand, and an implementation toolkit to do it
– to elevate their B2B marketing career and expertise
– to get buy-in from those around you to create real marketing programs that work
– to have a real impact on the bottomline of their business
– to network and learn with other like minded B2B marketers
This is not for B2B marketers who:
– are looking for hacks
– want ‘quick wins’
– aren’t prepared to learn or implement their learnings
This is not a course.
It is a strategy development program that not only shows you what to do, but gives you the tools and templates to do it. It aims to transform your thinking about B2B marketing holistically.
The program is based on The 5 BEs Framework – which is what we do for our own clients and is how we grow our own business.
We share our 5 BEs Framework on The B2B Playbook Podcast
Yes, we do! Click here to download it.
The B2B Incubator runs over 12 weeks.
Every week you will have a session with material to review and act on. It will be made up of: videos, slides, written notes, and templates to implement the learnings.
There will also be 6 live Q&A sessions with George Coudounaris (every second week).
The B2B Incubator runs across multiple time zones so all can attend. They occur every second week of The B2B Incubator.
If you are not able to attend, you can submit questions in advance, and the recorded sessions will be sent to you.
The program material is about an hour a week.
However, you should be applying these learnings to your business as you go – so you can spend as much or as little time on implementation as you like as you go through The B2B Incubator.
$2,500 AUD for 1 person from your company. Each additional seat is $2,000 AUD (20% discount)
A passion for real B2B marketing. A good attitude. And a desire to improve.
Yes we do. Please contact general@theb2bplaybook.com for group rates.
Yes, if you are located in Sydney, NSW Australia. We will consider other locations on request.
Please contact general@theb2bplaybook.com for details.
We do! Here are our ‘brutally honest’ reviews from past participants of The B2B Incubator
You can also reach out on LinkedIn to B2B marketers and past participants:
You can also reach out on LinkedIn to B2B marketers and past participants:
Apply now so you’ll be the first to know when enrolment opens (SPOTS ARE LIMITED). It only takes a minute or two!
