We’re continuing to explore neuroscience insights for B2B marketing levers to pull.
This week, we’re looking at ‘Liking’ & Authority as two more key principles to help guide us at the forefront of our respective industries.
These are a few more tried and true principles that not only help us make sense of what’s happening in the marketing world around us, but also allow us to tap into these principles in our own work as we look to continue to get better at helping our dream customers.
Watch The Episode
B2B marketing strategy that shows you step-by-step how to drive revenue
00:00:00 Ryan Reynolds’ Success with Mint Mobile
00:02:00 Introduction to Liking & Authority
00:04:00 The Power of Liking in Marketing
00:05:00 The Telephone Fundraising Experiment
00:06:00 Real-world Implications of Liking
00:14:40 The Milgram Experiment & Authority
00:16:00 Authority in Marketing & Endorsements
00:17:00 Michael Jordan’s Endorsement of Nike
00:19:20 Trusting Tim Ferriss as an Authority
00:20:20 Building Brand Authority in Marketing
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
S05 E108 – The B2B Playbook
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