Follow me:
Listen on:

#012: Turn 50% more website visitors into customers

How do you turn 50% more website visitors into customers? 

That’s what copywriting and landing page expert Jess Cook helped us do for The B2B Incubator. 

Read on to see EXACTLY how she did it, so you can do it for your business too.


P.S. this is part of our experiment to see if we can create THE PERFECT B2B marketing campaign for our 12 week demand gen course, The B2B Incubator – click here to check it out.


SPOILER: Jess boosted our landing page conversion rate by 50%!!

Here’s how: 

1. Jess digested insights gathered from Customer Interviews by Ryan Gibson

2. She got VERY specific about who is (and isn’t) right for the program

3. She used the Voice of the Customer in headlines and body copy

4. Sprinkled a healthy dose of FOMO

5. Cut EVERYTHING redundant 

She shares her process, techniques and EVERYTHING you need to know so you can do the same for your business

▶️ WATCH (or read) it here!



P.P.S. – check out Part.1 of this experiment and see how to conduct customer interviews with Ryan Gibson here.

I'm George, and I'm an embarrassingly passionate B2B marketer.

But it wasn't always that way. When I first got into B2B marketing, I actually found it so confusing. There was conflicting advice - and I kept pursuing the promise of "the one thing" that would work - with varying success.

With my own agency and working in-house, I tested different strategies and tactics to see:
(a) which ones could be done by a small marketing team
(b) which ones actually resulted in REVENUE for the business

We then turned the stuff that works into one cohesive strategy that I follow when I consult with B2B clients.

It's called our 5 BEs Framework.

And now we're dedicated to sharing it, right here, on The B2B Playbook.

We're giving away our 5 BEs Framework step-by-step, and creating the resource I wish I had when I first fell in love with B2B marketing.

When I say step-by-step - I mean it! Start the podcast at Episode 1, and work your way through.

If that sounds like too much, we give you the strategy, templates & tools in our 12 week program - The B2B Incubator.

Check it out here:

I'm also extremely active and share much of our framework on LinkedIn - so please feel free to connect with me there and say hi!

Further reading