I'm George, and I'm an embarrassingly passionate B2B marketer.
But it wasn't always that way. When I first got into B2B marketing, I actually found it so confusing. There was conflicting advice - and I kept pursuing the promise of "the one thing" that would work - with varying success.
With my own agency and working in-house, I tested different strategies and tactics to see:
(a) which ones could be done by a small marketing team
(b) which ones actually resulted in REVENUE for the business
We then turned the stuff that works into one cohesive strategy that I follow when I consult with B2B clients.
It's called our 5 BEs Framework.
And now we're dedicated to sharing it, right here, on The B2B Playbook.
We're giving away our 5 BEs Framework step-by-step, and creating the resource I wish I had when I first fell in love with B2B marketing.
When I say step-by-step - I mean it! Start the podcast at Episode 1, and work your way through.
If that sounds like too much, we give you the strategy, templates & tools in our 12 week program - The B2B Incubator.
Check it out here: https://theb2bincubator.com/
I'm also extremely active and share much of our framework on LinkedIn - so please feel free to connect with me there and say hi!
https://www.linkedin.com/in/b2b-marketing-expert/
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