A very common question we get: how do we show the value of marketing. It’s a particularly tough challenge faced by all B2B Demand Generation marketers.
It comes up all the time in house.
For those of you who have dabbled with agency life, you’ll know this is one that’s not far from conversations with clients either.
Well let’s talk about how to do it effectively for B2B businesses, so as not to hamper growth!
Check out how the 3 tiered approach works and help you with exactly that. Listen to this episode where we cover our 3 tiers. We also go deep into each of these metrics and KPIs you need for Demand Generation here.
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