How do you prove that your B2B marketing campaigns are helping drive revenue for your business? As B2B marketers, it feels like we’re constantly having to report prove our worth to both leadership and sales.
Sure, the latest campaign led to traffic and leads… but nobody really cares about that.
They want opportunities and REVENUE!
So we show you how you can track the performance of your marketing campaigns, and what REPORTING you need to set up to make it easy to see your activities are impacting revenue.
This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀
SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/track-and-report-b2b-marketing-campaigns-in-hubspot/
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Watch The Episode
23:50 Understanding Ad Duplication
24:20 Importance of Social Proof in Ads
25:00 Discussing Attribution Types
28:20 Creating Reports with UTMs
29:00 Visualizing Data by Original Source
29:40 Setting Filters for Reports
35:00 Analyzing Ad Interactions
35:20 Mapping the Customer Journey
36:20 Using Different Report Visualizations
36:30 Filtering Reports by UTM
41:30 Analyzing Ad Interactions by Company
42:10 Breaking Down Interactions by Company
43:10 Setting Limits for Data Visualization
43:30 Analyzing Ad Groups and Companies
50:00 Wrapping Up the Discussion
50:20 Q&A Session with Monica
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
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The B2B Playbook
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