Want to drive more revenue with your B2B marketing? Each week Kevin and George share their 5 BEs Framework step-by-step to show you exactly how to do it.

Listen to or Watch The B2B Playbook

What Marketers Like You Are Saying...

Love the podcast and the way you 'waterfall' content from it (and the genuineness that comes through)!

Just wanted to reach out to let you know how much I’m enjoying the podcast - I definitely get the feeling that I’ve learned something I can use after each episode

Been following for a bit and trying to catch up on the podcast. You post some great content and the podcast is 🔥

Starting and growing a business isn't easy no matter how good your service or offering is. Doing digital marketing feels like climbing Everest. Thankfully the B2B playbook podcast breaks it all down for you. George & Kevin are great to listen to & step you through the 5Be's of how to get your marketing right. After a few listens you can start climbing that mountain to your marketing success.

Enjoying all your content and listening to the B2B podcast episodes. Always get some value from them 👌

George and Kevin are a wealth of knowledge in B2B marketing. They passionately share their knowledge in their B2B Playbook podcast and each episode brings on new insights. I recommend it to any new marketers starting in the B2B space: it's like having your own marketing mentors on the go!

I have been following some of your content on LinkedIn and started listening to your podcast. I really like the stuff you guys are putting out there.

Hey George, Just want to tell you how much I enjoy your content (podcast, posts on LinkedIn,...) As a web dev with no prior marketing know how who is now CEO of a small agency with marketing responsibility there is so much to learn. Your work is a great source. Love it

Really do love the work you guys do and appreciate how you make B2B marketing more accessible ❤

Starting and growing a business isn't easy no matter how good your service or offering is. Doing digital marketing feels like climbing Everest. Thankfully the B2B playbook podcast breaks it all down for you. George & Kevin are great to listen to & step you through the 5Be's of how to get your marketing right. After a few listens you can start climbing that mountain to your marketing success.

The main reason I love the podcast is I can get to know the B2B marketing mindset & experience. There’s tons of blogs/ courses online to talk about B2B marketing on strategies, tools, and models...but I found not many deliver the message of mindset to the audience. The mindset and experience are something you gained and tested from day-to-day work, and not easy to be googled.

Honestly, I really like your podcast format. The breakdown and analysis angle of different companies B2B strategies mixed with your own framework and some tactical approaches is a B2B podcast mix that I haven’t stumbled upon other than yours and I really enjoy it. DG does mostly interview, Chris Walker has his Demand Gen approach, Metadata talks about what they do internally. And I enjoy all of them. But you two have figured out an interesting mix that brings something new and that’s not easy. You’ve got a routine listener here!

Come 5am every Monday morning when I do my daily run, I tune into The B2B Playbook podcast. George and Kevin are excellent at distilling the many complex aspects of B2B marketing. And more importantly, giving away very practical advice on how to create a sound marketing strategy and execute it on a tactical level. As a bonus, George is a genuinely helpful, all around nice guy. He practices what he preaches. On LinkedIn you can see George doesn't just talk the talk - he does what he advises his audience should do. And shows how his playbook works for his business. It's true people! - Helpful marketing content leads to inbound opportunities that turn into revenue!

The B2B playbook is just that - a practical guide to B2B marketing, providing endless tips, tricks, and insights. It's really practical. Particularly how to get experts to write for you. I'm in a pretty niche industry with tricky applications, so that helped a lot. Awesome stuff! Please keep it coming!

Your podcast is such a great resource for us - wanting to make the change to Demand Gen, keep it up 🙂

I am really enjoying your podcast and learning so much so big thank you

Love the podcast George - plenty of epic wisdom, making massive impact - very much appreciated!

Hi George I love your podcast, very interesting and easy to listen to!

Marketing podcasts are everywhere. And there’s nothing worse than ear candy that you can’t clearly apply. But the B2B Playbook brings a unique and timely perspective that’s especially actionable.

I have been listening to the B2B Playbook since George and Kevin launched it. The podcast episodes have such rich practical knowledge and they took one step further and created the B2B incubator. B2B incubator looks promising especially because they do not say “learn this, and you will be a millionaire overnight” it has a concrete strategy, how to learn from your mistakes, and the nitty-gritty of being a B2B marketer. Listen to their podcasts and also be a part of this program as I am sure like their podcasts their strategy is doable and will yield results. Remember, you have to implement what you learn from them!

I don't listen to podcasts, but I do make the exception for yours if I'm driving. It is so well thought out, researched, and logical and adds a tonne of value. I'm very confident your B2B Incubator would be the same.

I was listening to your podcast. It's amazing. The 5 BEs framework, the way you diagnose educational content strategy... 💥🚀

Checked out your latest episode- though I got interrupted but I sat down there nodding with a little grin on my face because demand generation is such a misunderstood and elusive concept for many marketers. Anyways, just wanted to say keep it going!

I am a follower on Spotify and am a huge fan of your reporting episodes!

George has truly created a safe place for early stage marketers. They can listen in on some insightful conversations about everything B2B marketing. The lessons learnt can be applied to your business with immediate effect. In particular, I loved the repurposing framework. So please do yourself a favor and dig into the podcast right away!

I'm one of your avid listeners on the B2B podcast and I would just like to thank you for regularly sharing your industry insights along with Kevin. It's truly fantastic. I work in multiple B2B companies right now with small marketing teams where I mostly do the end-to-end digital marketing by myself: from strategy, execution and optimization. It's mostly me having inputs and no one out there to bounce ideas with (at least in digital marketing in general). That's why listening to your podcast is like having colleagues at work who share great ideas.

I've listen to your eps of your podcast and loved it!

Love your content and I'm learning a ton thanks to you 🙏 The content is something they don’t teach in schools and I appreciate that, like many other marketers I’d assume

Your content on demand generation and inviting industry specialists have been extremely insightful! Thank you for sharing your knowledge with the wider community

I just wanted to say I love the material you post, soo insightful and on the ball. Keep it going 🙏

Big fan of your podcast!

Big fan of the podcast.

Been following your content as a lone b2b marketer at a tech startup, you guys have been crazy helpful Still trying to catch up with all the content and lessons but I really appreciate the work you're doing!

I learn so much from the frameworks you share!

I've been following the B2B playbook for a while and I absolutely love it. Every podcast feels like a course since it is so detailed.

I've been following the podcast for a few months now, and I absolutely love the content. Keep up the great work, guys! 🙏

I've only been tuning in to your podcasts for a couple of weeks now, and I have to say, they're incredibly valuable and informative. I'm so glad I found them! As a Digital Marketer they are helping me a lot in coming up with strategies, Brand positioning, Demand generation and more

I've listened to a few episodes of your podcast. I was very impressed. Keep them coming!

I am also a part of the B2B space and a big fan/ avid listener of your podcast.

I love the podcast!

I saw your podcast before, love it!

I love your pod man you guys are going to blow up. The guests you have had on have given a lot of actionable ideas Honestly, some of the most helpful content is how to handle clients and bring innovation to clients to continue to add value instead of being reactionary. (Reactionary to issues, bad analytics, whatever) Helping people be innovative and thoughtfully creative with their clients stays out in front of the ick

The podcast has been super helpful!

Really appreciate your Podcast and what you are doing to educate on demand gen. Learning from your content. Keep up the great work.

Been watching your stuff since I watched episode 85 and realised you guys do what I’ve been doing the last decade just from the sales and marketing Great message and method First solid advice I’ve seen in years

I often read your newsletter & listen to your podcasts. Learn a lot of new stuff in B2B. Keep creating the content man! It's super valuable!

I've found the podcast really helpful!

I’ve been enjoying your podcast a lot!

Not gonna lie, I am a big fan of what you do, I love watching your videos on YouTube, I'm subscribed to your newsletter. Keep it up! 🤘

I like your podcast!

I’ve listened to your podcast before and thoroughly enjoyed! ☺️

5 Reasons Your Demand Gen Program Isn’t Working (And How To Fix It!)

1 day ago No Comments

Struggling with demand gen? Here’s why most programs fail and how to fix them, so you can finally drive the revenue your business needs.

Building a High-Impact Demand Gen Framework

1 week ago No Comments

Demand generation is the long game. Learn how to build sustainable growth, align sales and marketing, and create lasting relationships with your audience.

Demand Generation: When to Hire an Agency and When to Go In-House

2 weeks ago No Comments

Learn why starting demand generation in-house is crucial, and how to use agencies to amplify success once your strategy is proven. Avoid costly mistakes!

Demand Generation Simplified: The Mindset You Need to Succeed

3 weeks ago No Comments

Master demand generation by focusing on what really matters: understanding your audience, staying consistent, and building trust. No shortcuts, just real strategies that work.

B2B Triggers and Signals Explained – the Right and Wrong Way to Use Them

4 weeks ago No Comments

Unlock the power of B2B triggers to drive demand. Learn how to identify key signals and integrate them into your marketing strategy effectively.

Google’s Massive Search Leak Explained – And What it Means for Demand Generation

1 month ago No Comments

If you’re a B2B marketer, you may have come across the massive leak and insight into Google’s search ranking algorithms earlier this year. The leak