It’s great! Your business is scaling!
But it seems like more and more things are breaking in your marketing function with that scale.
As we start to hit new levels of growth and the rate of growth starts to pick up, we can’t rely on the same approach to doing things that we set up before.
Often a process that worked with a team of 3 or 4 simply won’t work when you double or triple the team or customer base.
So we’re sharing some of our own experiences and principles on how to deal with that scale.
We’ll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effectively.
Watch The Episode
B2B marketing strategy that shows you step-by-step how to drive revenue
00:05:20 The Crucial Moment to Fix Broken Processes
00:06:40 Streamlining Bottlenecks: A Game Changer
00:07:30 Why You Need Quarterly Reviews in Marketing
00:08:30 The Impact of Team Dynamics on Success
00:09:30 The Secret Sauce: All-Star Process Over All-Star Team
00:12:20 Building a Diverse Team: Why It Matters
00:13:40 The Learning Curve: Individual Preferences in Problem-Solving
00:14:50 Task Management: Prescriptive vs. Free-Form
00:21:50 Freelancers: The Extra Mile for Better Results
00:22:00 Key Takeaways: When to Fix and When to Let Go
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
S05 E112 – The B2B Playbook
#b2b #b2bmarketing #digitalmarketing