Unlock the secrets of scarcity and unity to drive more revenue for your business. In our latest episode, Kevin and George get into the nitty-gritty of two super cool marketing principles: scarcity and unity. We kick things off by breaking down what these buzzwords actually mean and why they’re total game-changers for any marketer.
We dive into some real-life examples you’ll totally relate to—like the mad rush to grab those limited concert tickets or the holiday toy that everyone’s kid just has to have. Oh, and we couldn’t resist talking about how Apple has pretty much become the Jedi Master of scarcity.
We even chat about this wild cookie jar experiment that shows just how much we humans are wired to want what we can’t have. By the end of the episode, you’ll walk away with some killer takeaways that you can start using right away to make your B2B marketing strategies more effective. Trust me, you won’t want to miss this one!
Don’t miss out on these game-changing insights!
Watch The Episode
B2B marketing strategy that shows you step-by-step how to drive revenue
SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
00:00:00 – Introduction
00:03:30 – Principles of Scarcity and Unity
00:07:00 – Real-world Examples
00:10:30 – Scarcity in Ticket Sales
00:14:00 – Scarcity in the Auto Industry
00:17:30 – Scarcity in Toy Industry
00:21:00 – Apple’s Scarcity Tactics
00:24:30 – The Cookie Jar Experiment
00:28:00 – Summary and Takeaways
00:31:30 – Closing Remarks
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
S05 E110 – The B2B Playbook
#b2b #b2bmarketing #digitalmarketing