This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the demand generation strategy we used to create a campaign that generated a ROAS of 38:1 in pipeline.
Join us as we unveil the strategies, collaborations, and insights that made the campaign so successful. Tune in now to witness a marketing experiment come to life, achieving remarkable results and setting the stage for future successes. It’s a story of growth, learning, and triumph that you won’t want to miss!
Get the strategy, templates and tools we used to launch this campaign here: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign
Watch The Episode
B2B marketing strategy that shows you step-by-step how to drive revenue
00:00 Introduction: Campaign Goals and ROI
10:00 Analyzing Initial Results and ROI from LinkedIn Ads
18:30 Discussing Cohort Capacity and Revenue
19:20 Partner Incentives and Rewards
26:10 Attribution Challenges and Strategies
29:20 Leveraging Qualitative Data
30:00 Refining Customer Targeting
37:20 Program Duration and Customer Satisfaction
38:00 Addressing Sales Friction
38:30 Discussing the 12-Week Program Timeframe
50:30 Future Strategies and Customer Journeys
51:00 Adjusting Messaging and Positioning
51:20 Applying the 80-20 Rule for Efforts
51:30 Engaging Newsletter Subscribers
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
S05 E105 – The B2B Playbook
#b2b #b2bmarketing #digitalmarketing
#b2bsaas #demandgeneration #linkedinads