Not sure what your Dream Customer looks like? What’s going on in their heads? Or where to find them?
This template has four exercises in them that will help you identify who they are, where they are, and how to best shape your product/service and marketing to fit them.
1. You will understand what motivates your Dream Customer, and therefore how to better sell to them.
2. You will focus on the Dream Customers that are EASY and MORE PROFITABLE for your business.
3. You can use this information whenever you brief someone else to help you with your marketing.
4. If your marketing, sales, and product all focus on serving your Dream Customer, you’ll build better products and sell them easier.
How to get into your Dream Customer’s mind.
Which of the 3 core desires motivate your Dream Customers.
How you can position your product/service to move your Dream Customers AWAY from pain or TOWARDS pleasure.
Where your Dream Customers are already congregating online.
How all of this can drastically help improve the effectiveness of your marketing.
We’re B2B Marketing experts, and combine the best of in-house and agency marketing knowledge to create these resources and templates for you.
Our goal is to level the playing field for small and medium sized businesses, so it’s not just the ‘big guys’ that get access to the best of the best.