How do you turn 50% more website visitors into customers?
That’s what copywriting and landing page expert Jess Cook helped us do for The B2B Incubator.
Read on to see EXACTLY how she did it, so you can do it for your business too.
P.S. this is part of our experiment to see if we can create THE PERFECT B2B marketing campaign for our 12 week demand gen course, The B2B Incubator – click here to check it out.
SPOILER: Jess boosted our landing page conversion rate by 50%!!
1. Jess digested insights gathered from Customer Interviews by Ryan Gibson
2. She got VERY specific about who is (and isn’t) right for the program
3. She used the Voice of the Customer in headlines and body copy
4. Sprinkled a healthy dose of FOMO
5. Cut EVERYTHING redundant
She shares her process, techniques and EVERYTHING you need to know so you can do the same for your business
▶️ WATCH (or read) it here!
P.P.S. – check out Part.1 of this experiment and see how to conduct customer interviews with Ryan Gibson here.