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We give you the strategy, templates & tools to execute this 5 step Demand Gen Strategy.
It shows you how to DRIVE MORE DEMAND in 12 weeks
Scroll down to find out how 👇
We give B2B marketers in small teams the strategy, templates & tools they need to drive more revenue for their business.
The old ‘lead generation’ tactics in B2B are outdated. A focus on quantity instead of quality of leads is a NIGHTMARE for sales.
Worst of all – it’s rarely a profitable way to acquire customers. We’ve seen too many Marketing Managers fall victim to this.
Instead, if you focus on building a relationship with your Dream Customers BEFORE they’re ready to buy from you – you’ll create a much more efficient pipeline of customers ready to buy.
Less leads. More revenue. That’s demand generation.
It’s the difference between the brands that grow profitably online, and the ones that don’t.
The B2B Incubator gives you the strategy and tools you need as a small marketing team to win over the modern buyer, and generate real long-term ROI from your marketing.
A demand engine for your business means that customers come to YOU, not the competition when they’re ready to buy. That’s the only path for marketing to consistently contribute revenue to the business.
Building a demand engine is a skill that separates average marketers from GREAT ones.
GEORGE COUDOUNARIS & KEVIN CHEN, CO-FOUNDERS OF THE B2B INCUBATOR
Delivered over 12 weeks. You retain access to the materials even after the conclusion of the program.
Complete the program and get a certificate of Demand Gen from The B2B Playbook
Get the strategy over 12 weeks you need to generate demand
Use our custom built templates to implement the strategy
Implement the tools we recommend to work faster
6x Group Q&As to answer questions and discuss implementation
Document your demand strategy so your boss, sales & everyone can be aligned
Get the metrics to measure to know your plan is on track for success
Yes! You can grab the extended program guide here
This program is for inhouse B2B marketers who want:
– a concrete strategy for generating and closing demand, and an implementation toolkit to do it
– to elevate their B2B marketing career and expertise
– to get buy-in from those around you to create real marketing programs that work
– to have a real impact on the bottomline of their business
– to network and learn with other like minded B2B marketers
This is not for B2B marketers who:
– are looking for hacks
– want ‘quick wins’
– aren’t prepared to learn or implement their learnings
This is not a course.
It is a strategy development program that not only shows you what to do, but gives you the tools and templates to do it. It aims to transform your thinking about B2B marketing holistically.
The program is based on The 5 BEs Framework – which is what we do for our own clients and is how we grow our own business.
We share our 5 BEs Framework on The B2B Playbook Podcast
Yes, we do! Click here to download it.
The B2B Incubator runs over 12 weeks.
Every week you will have a session with material to review and act on. It will be made up of: videos, slides, written notes, and templates to implement the learnings.
There will also be 6 live Q&A sessions with George Coudounaris (every second week).
The B2B Incubator runs across multiple time zones so all can attend. They occur every second week of The B2B Incubator.
If you are not able to attend, you can submit questions in advance, and the recorded sessions will be sent to you.
The program material is about an hour a week.
However, you should be applying these learnings to your business as you go – so you can spend as much or as little time on implementation as you like as you go through The B2B Incubator.
$2,500 AUD for 1 person from your company. Each additional seat is $2,000 AUD (20% discount)
A passion for real B2B marketing. A good attitude. And a desire to improve.
Yes we do. Please contact general@theb2bplaybook.com for group rates.
Yes, if you are located in Sydney, NSW Australia. We will consider other locations on request.
Please contact general@theb2bplaybook.com for details.
We do! Here are our ‘brutally honest’ reviews from past participants of The B2B Incubator
You can also reach out on LinkedIn to B2B marketers and past participants:
You can also reach out on LinkedIn to B2B marketers and past participants:
Apply now so you’ll be the first to know when enrollment opens (SPOTS ARE LIMITED). It only takes a minute or two!
Apply now so you’ll be the first to know when enrollment opens (SPOTS ARE LIMITED). It only takes a minute or two!
Name: Ati Aziz
Position: Growth Marketer
Size of Marketing Team: 3 people
Business Type: B2B SaaS
Company: ClearCalcs
Name: Shahed Abotouk
Position: Marketing Manager
Size of Marketing Team: 1 person
Business Type: B2B SaaS
Company: Commutifi
Name: Ben Grossberg
Position: Senior Marketing Manager
Size of Marketing Team: 5 people
Business Type: B2B SaaS
Company: Weel
We're so sure that you'll love the program, that if you go through the program, attend the live sessions, and DON'T think you've got the understanding of how to generate demand - we'll give you a refund.