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After following your program last year, it's like a masters degree in Demand Gen. I don't even think in college they would cover 1 third of the good stuff in your course.

Shahed Abotouk

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B2B Marketing Manager

The structure and the templates were super… having something I can plug and play and act on… was super helpful… Even my bosses and my supervisor and the other people from like product, customer, developer – they’re all impressed.

Ryan McIntyre

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Head of Marketing

The B2B Playbook was an incredible course. As well as being absolutely stuffed full of useful theory and information about the current B2B landscape, the biggest benefit was the wealth of templates, frameworks and processes to get full B2B marketing programs up and running in a short time. These hands-on tools helped to streamline our B2B efforts, but also added plenty of legitimacy that gave confidence to a senior leadership team previously unfamiliar with B2B marketing.

Since taking the course, we've established a complete end-to-end ABM program that's been delivering great results. More importantly, we've now got complete buy-in from senior leadership for what we're doing, which we were struggling to get before the course.

Alison Accavitti

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CMO | Rivet

"I used your framework to launch a video podcast on a new technology category in construction. And built an outline with subject matter experts on the topic. And the results have been AMAZING. Our customers are feeling seen and heard. They feel like we're relatable and talking about a problem that hasn't been solved by technology. And we're not actually talking about the tech at all. It's implied that our product can solve the problem, but it's not the focal point. And it's really gaining traction."

Ati Aziz

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B2B Growth Marketer | ClearCalcs

The B2B framework has allowed me to lead as a manager… I am now able to point out: this is what we need to do, this is the strategy, this is the process, and this is how we can scale the process in the team.

Michelle Malkowski

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B2B Marketing Manager | A123 Systems

The B2B Incubator is a game-changing course for marketers who want to take their marketing strategy to the next level.

This course helps you understand your customers, build stronger relationships, and create content that truly resonates with people. It gives you ALL the tools and information you NEED to make a real impact. With templates, live Q&A sessions, and a supportive community, you’ll learn how to generate demand and GROW. This course offers more valuable information than any master’s degree you could ever invest time in, and for much less money.

I absolutely love the time and effort put into it and have not stopped recommending it to all. THANK YOU!

Nico de Jong

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Demand Generation Manager | Maqqie

I thought demand gen would be really big and complex, but it became clear quickly what we needed to do which allowed us to put it into practice straight away. The Live Q&As were valuable to ask questions.

Wendy Robertson

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CMO & B2B Marketing Consultant | B2B Social Nexus

What was great about your program is it's grounded in all the fundamentals, but you use the newer technologies and showcase how to do it.

You laid it all out fantastically. At first I thought it was potentially for someone who was just learning B2B marketing, but then I realised - it's for experienced B2B marketers who need to do more things themselves, and want a roadmap to do it.

I've now integrated all the wonderful tools and processes into my own process. You guys have done all the hard work for us.

Paul Schokker

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Managing Director | In-Tec

We would not be where we are or where I see us being without your guidance. The stuff you produce and share is the most valuable we have ever seen anyone in the marketing training space, especially demand generation, produce.

Kamilė Linkutė

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B2B Marketer | Dualoop

Before joining the B2B incubator program, I was already a fan, reading blog posts, and listening to the podcast, excited about what I could learn from actually joining the course. I wasn't disappointed. From day one, the program took us by the hand, showing us how to lay down the basics and then, step by step, how to build on them. What really stood out for me were the lessons on how to repurpose content. They didn't just throw theory at us; they showed us practical, real-world tools and techniques that marketers actually need. Being part of a small marketing team, I found this incredibly useful because we could the strategies are something you can use right away. Even more than that, the program helped us understand the 'why' behind what we were doing, instead of just going through the motions. It's been a game-changer for how I approach marketing

Ben Grossberg

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Senior B2B Marketing Manager | Weel

Recommended to all B2B marketers out there in a small team thrown in the deep end and wondering what to prioritise and how to generate demand from your dream customers. The B2B incubator will guide you through it in 3 steps, giving you the frameworks and practical tools to bring together a comprehensive marketing strategy. I’m really looking forward to fully putting it into action.

Susanna Hewitt

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B2B Lead | Financial Edge Training

The positioning exercises and Account Based Marketing has been really helpful. The program also isn't too overwhelming. There's one very specific process to follow through, and it aligned very well with our challenges. I'm coming away from it clearer and more confident.

Daniel Cannizzaro

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Strategic Marketing Manager | illion

The program was spot on - I thought it was going to be like school, and I didn't want that. It was actually easy to work through, go at your own pace. It was great to have you in the Live Q&As to answer questions, and great to go through in a group with other marketers to see how they were executing it. It didn't feel like we were going it alone.

Michael Furey

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COO & Co-Founder | WeAspire

Just a note to say thanks for your guidance in the program. I can confirm your strategy - ask customer questions - build content they ask for - play it back to them and they and others love it. If you want a paint by numbers B2B marketing strategy, this is a great place to start.

Tahmid Zaman - pt.1

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B2B Growth Analyst | Explorate

The B2B incubator offers timeless lessons in growth marketing that have truly transformed my approach. The access to experts like George and fellow marketers who have navigated similar challenges has been invaluable. I've emerged from the program with newfound confidence in our strategies and a clear direction for our small marketing team.

Tahmid Zaman - pt.2

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B2B Growth Analyst | Explorate

The templates and step-by-step processes provided have streamlined our workflow and added invaluable structure to our planning. Overall, the program is led by exceptional growth marketing minds, and I wholeheartedly recommend it to any small team's Growth Marketer or Growth lead. It's truly a no-brainer investment for the amount of value you get.

Kristýna Efferoth - pt.1

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B2B Marketing Manager | Whitelabel Loyalty

I can only recommend The B2B Incubator. I joined during a time when I felt a bit stuck in my role and needed a push to figure out what to focus on (who can relate to needing to get everything done but never enough time so prioritizing is crucial). The B2B Incubator became a crucial source of inspiration and guidance that I needed. With every lesson, I was able to find new ways to optimize what my team and I have been doing or perhaps things we should start doing.

Allister Hamilton

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Head of Brand & Marketing | Lanluas Consulting

It's definitely been immense value to me. I thoroughly enjoyed the program, and loved how you're implementing from Day 1, versus going through the whole course and then trying to figure it out. It's very manageable and achievable for smaller marketing teams.

Kristýna Efferoth - pt.2

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B2B Marketing Manager | Whitelabel Loyalty

With every lesson, I was able to find new ways to optimize what my team and I have been doing or perhaps things we should start doing. For instance, the concept of the Content Tilt inspired us to rethink our podcast approach completely and reformat to something we realized doesn't exist in our space. Crucially, going through the programme helped me drive some much needed conversations in the wider company about focusing on Dream Customers and has led to us choosing key verticals to prioritize in the new financial year. I am really encouraged about what this will do to the growth of our business.

Kristýna Efferoth - pt.3

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B2B Marketing Manager | Whitelabel Loyalty

George was incredibly open and helpful throughout the programme. I found the live sessions immensely helpful as there were always some great conversations sparked among the participants. But George also shares specific tools and tactics that have helped them grow, which makes it really applicable and impactful. Thank you, George!

Austin Gallagher

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B2B Marketer

George and his Incubator are a great opportunity if you’re looking to learn a new marketing methodology or want to refocus your marketing efforts As an early-stage marketer, I know I will frequently revisit the resources and knowledge provided by the program.

Alison Accavitti

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CMO | Rivet

I had expectations that I would come out with a strong content strategy and a plan to execute it. And you guys completely delivered that in the program.... The program simplifies the very complicated topic of B2B marketing.

Anna Newman

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Informed 365

Without a dedicated internal marketing team, we were finding it difficult to set aside time to work on our Dream Customer. The B2B Incubator has allowed George and I to collaborate to bring clarity to our vision and structure to our processes. As a team, we have been able to clarify our Dream Customers and adjust our digital marketing and product offerings accordingly.

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