What Marketers Like You Are Saying...

Drew Brucker
Drew Brucker

LASSO | VP of Growth
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Marketing podcasts are everywhere. And there’s nothing worse than ear candy that you can’t clearly apply. But the B2B Playbook brings a unique and timely perspective that’s especially actionable.
Sam Henderson
Sam Henderson

Skalata Ventures | Head of Marketing
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Love the podcast and the way you 'waterfall' content from it (and the genuineness that comes through)!
Ben Andrews
Ben Andrews

Titomic | Marketing Manager
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The B2B playbook is just that - a practical guide to B2B marketing, providing endless tips, tricks, and insights. It's really practical. Particularly how to get experts to write for you. I'm in a pretty niche industry with tricky applications, so that helped a lot. Awesome stuff! Please keep it coming!
Carter Wright
Carter Wright

RevOps Research Collective | RevOps Researcher
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Been following for a bit and trying to catch up on the podcast. You post some great content and the podcast is 🔥
Mike Carr
Mike Carr

LIN3S | Digital Strategy & Paid Search
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Just wanted to reach out to let you know how much I’m enjoying the podcast - I definitely get the feeling that I’ve learned something I can use after each episode
Charlene Wasson
Charlene Wasson

Diospatial | Marketing Manager
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I have been following some of your content on LinkedIn and started listening to your podcast. I really like the stuff you guys are putting out there.
Mercedes Carrin
Mercedes Carrin

Medianet | Head of Marketing
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Your podcast is such a great resource for us - wanting to make the change to Demand Gen, keep it up 🙂
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SEE MORE REVIEWS ON OUR WALL OF LOVE  >

What Marketers Like You Are Saying...

Drew Brucker
Drew Brucker

LASSO | VP of Growth
Read More
Marketing podcasts are everywhere. And there’s nothing worse than ear candy that you can’t clearly apply. But the B2B Playbook brings a unique and timely perspective that’s especially actionable.
Sam Henderson
Sam Henderson

Skalata Ventures | Head of Marketing
Read More
Love the podcast and the way you 'waterfall' content from it (and the genuineness that comes through)!
Ben Andrews
Ben Andrews

Titomic | Marketing Manager
Read More
The B2B playbook is just that - a practical guide to B2B marketing, providing endless tips, tricks, and insights. It's really practical. Particularly how to get experts to write for you. I'm in a pretty niche industry with tricky applications, so that helped a lot. Awesome stuff! Please keep it coming!
Carter Wright
Carter Wright

RevOps Research Collective | RevOps Researcher
Read More
Been following for a bit and trying to catch up on the podcast. You post some great content and the podcast is 🔥
Mike Carr
Mike Carr

LIN3S | Digital Strategy & Paid Search
Read More
Just wanted to reach out to let you know how much I’m enjoying the podcast - I definitely get the feeling that I’ve learned something I can use after each episode
Charlene Wasson
Charlene Wasson

Diospatial | Marketing Manager
Read More
I have been following some of your content on LinkedIn and started listening to your podcast. I really like the stuff you guys are putting out there.
Mercedes Carrin
Mercedes Carrin

Medianet | Head of Marketing
Read More
Your podcast is such a great resource for us - wanting to make the change to Demand Gen, keep it up 🙂
Previous
Next
SEE MORE REVIEWS ON OUR WALL OF LOVE  >

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We share the framework small B2B marketing teams are using to drive demand and revenue. 

Customer Research

Tracking & Reporting

Landing Page & Copy

LinkedIn Ads

We created 'The Perfect' B2B Campaign...

… that generated a ROAS of 38:1 in pipeline

AND documented the whole thing for you!

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22 Videos
How To Create LinkedIn Ads that lead to Pipeline & Revenue (B2B) | The Perfect Campaign Pt. 3 of 4

How To Create LinkedIn Ads that lead to Pipeline & Revenue (B2B) | The Perfect Campaign Pt. 3 of 4

47:50
B2B Marketing in a Down Economy: Proven Strategies for Success - Demand Generation

B2B Marketing in a Down Economy: Proven Strategies for Success - Demand Generation

36:57
How to Craft a Winning B2B Marketing Campaign: A Step-by-Step Guide

How to Craft a Winning B2B Marketing Campaign: A Step-by-Step Guide

30:15
The 5 BEs Framework: Your Ultimate Guide to B2B Marketing | Demand Generation

The 5 BEs Framework: Your Ultimate Guide to B2B Marketing | Demand Generation

45:56
Can We Create The Perfect B2B Campaign? | Copywriting & Landing Pages that CONVERT | Pt. 2 of 4

Can We Create The Perfect B2B Campaign? | Copywriting & Landing Pages that CONVERT | Pt. 2 of 4

56:16
Boost Your B2B Marketing: Unmissable Advice from The B2B Playbook Podcast | Season 4 Wrap-up

Boost Your B2B Marketing: Unmissable Advice from The B2B Playbook Podcast | Season 4 Wrap-up

40:02
The Game Changing-Approach to B2B Events | Event-Led Growth and Brand Evangelists

The Game Changing-Approach to B2B Events | Event-Led Growth and Brand Evangelists

49:05
A Deep Dive into Sales and Marketing Alignment: Unlocking the Power of Reporting in a CRM

A Deep Dive into Sales and Marketing Alignment: Unlocking the Power of Reporting in a CRM

55:22
How To Collect & Act on Customer Insights To Drive More Revenue For Your B2B Company (For Marketers)

How To Collect & Act on Customer Insights To Drive More Revenue For Your B2B Company (For Marketers)

37:11
Turn Customers into Advocates: The Power of Customer Advisory Boards (CABs)

Turn Customers into Advocates: The Power of Customer Advisory Boards (CABs)

58:05
Building a YouTube Channel That Drives B2B Revenue: Growing it from ZERO using our Framework

Building a YouTube Channel That Drives B2B Revenue: Growing it from ZERO using our Framework

43:39
Elevate Your B2B Marketing Game with a Helpful Marketing Mindset | More leads, less competition

Elevate Your B2B Marketing Game with a Helpful Marketing Mindset | More leads, less competition

54:36
Build an Engaged Community For Your Brand (How to) | Where to Start, how to SCALE, how to Measure

Build an Engaged Community For Your Brand (How to) | Where to Start, how to SCALE, how to Measure

56:34
Social Selling on LinkedIn for B2B (How to) | Growing with LinkedIn Company Pages

Social Selling on LinkedIn for B2B (How to) | Growing with LinkedIn Company Pages

52:19
B2B Content Marketing that Drives Demand: Strategy, Process & Tips from the Best in the Business

B2B Content Marketing that Drives Demand: Strategy, Process & Tips from the Best in the Business

52:13
How To Use LinkedIn Ads To Fuel Your B2B Growth | FRAMEWORK to Copy, Mistakes To AVOID, & more

How To Use LinkedIn Ads To Fuel Your B2B Growth | FRAMEWORK to Copy, Mistakes To AVOID, & more

55:10
MASTERING Outbound Marketing & Sales | Evergreen Framework & Tips to Reach Customers FAST

MASTERING Outbound Marketing & Sales | Evergreen Framework & Tips to Reach Customers FAST

1:09:49
Unlocking The Power of Partnerships: Grow Your Revenue by Tapping Into Other Companies' Customers

Unlocking The Power of Partnerships: Grow Your Revenue by Tapping Into Other Companies' Customers

40:29
Get 20x More Eye-Balls On Your Content | Our Advanced Content Repurposing Framework | B2B Marketers

Get 20x More Eye-Balls On Your Content | Our Advanced Content Repurposing Framework | B2B Marketers

27:26
Unlock the Secret FORMULA to Captivate Your Customers and Stay Memorable - B2B Marketers, Take Note!

Unlock the Secret FORMULA to Captivate Your Customers and Stay Memorable - B2B Marketers, Take Note!

28:30
How To Use AI Tools Like ChatGPT In Your Marketing Workflow (For B2B Marketers) - S4 E76

How To Use AI Tools Like ChatGPT In Your Marketing Workflow (For B2B Marketers) - S4 E76

39:29
How B2B Marketers Can Get More Revenue From Existing Customers (How To Guide) - S4 E75

How B2B Marketers Can Get More Revenue From Existing Customers (How To Guide) - S4 E75

29:13
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Loved by B2B marketers in small teams

Ati Aziz
Ati Aziz

B2B Growth Marketer | ClearCalcs
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The B2B framework has allowed me to lead as a manager... I am now able to point out: this is what we need to do, this is the strategy, this is the process, and this is how we can scale the process in the team.
Shahed Abotouk
Shahed Abotouk

B2B Marketing Manager
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The structure and the templates were super… having something I can plug and play and act on… was super helpful… Even my bosses and my supervisor and the other people from like product, customer, developer – they’re all impressed.
Ben Grossberg
Ben Grossberg

Senior B2B Marketing Manager | Weel
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Recommended to all B2B marketers out there in a small team thrown in the deep end and wondering what to prioritise and how to generate demand from your dream customers. The B2B incubator will guide you through it in 3 steps, giving you the frameworks and practical tools to bring together a comprehensive marketing strategy. I’m really looking forward to fully putting it into action.
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