Stage 1: Be Ready
- Ch 1.1 – Defining The Brand
- Brand Guidelines Example
- Canva Template Example
- Ch 1.2 – Defining Your Dream Customers & Where To Find Them
- Dream Customer Exercises & Template
- Ch 1.3 – Build Your Dream Customer Persona
- Dream Customer Persona Template
- Ch 1.4 – The Role Of Your Website, And How To Build One That Works
- B2B Website Template
- Website Partners: Digital Recipe
- Ch 1.5 – Building Basic Visibility Online
- Sitemap and Robots.txt Generator: YOAST, RankMath
- Ch 1.6 – Start Collecting & Using Data