Thanks for tuning into the first episode of The B2B Playbook. We (Kevin and George) introduce you to us, why and what The B2B Playbook is. And why we’re so excited to bring this to you!
Building positive memories and strong associations with your brand is crucial in B2B marketing. But how do you actually achieve that...
Lower LinkedIn ad costs by using Meta for remarketing. Target cold audiences on LinkedIn, then convert them cheaper on Meta. A smarter...
Most B2B communities fail because they don’t deliver real value. Learn how Axel Sukianto built Generate, a thriving B2B marketing...
Most B2B marketers think they understand their buyers. They check their CRM, analyse website traffic, listen to sales calls, and maybe even...
Virtual events can be a demand-gen powerhouse - if done right. Learn how we pulled off a high-impact event in 8 weeks, secured 500+...
Generate demand in 2025 with this 3-step strategy to attract future buyers, build trust, and grow pipeline—before they even enter the...
