Virtual Event Course - Launch & Run a High-Impact Virtual Event

Everything you need to plan, market, and execute a successful virtual event - on-demand content, live expert Q&A, and done-for-you templates

HOSTED BY

Pallavi Dhody

Event Expert (hosted over 150+) | Founder of Draftt

  • Strategy, Templates & Tools
  • Built for Marketers in Small Teams
  • Get a Certificate of Virtual Events

COURSE OVERVIEW

The easiest way to go from idea to a high-impact virtual event

On-demand content that shows you how, and live support from experts to make sure you do it right!

Like Many Marketers & Solopreneurs, we bet you:

  • Want to run a virtual event in 2025
  • Have 1,000 other things on your 'to-do' list
  • Need a process for doing it faster, removing the guess work, and making it a great success

Remove the guesswork when hosting virtual events

We Give You Everything You Need

Virtual events are one of the best ways to build your brand, attract your ideal audience, and drive real business results. But most people never get past the idea stage because they don’t know where to start – or they get stuck in the weeds.

This course removes the guesswork. You’ll get step-by-step guidance, expert insights, and plug-and-play resources to launch your first virtual event with confidence.

REGISTER FOR FUTURE COHORT DATES

What you'll get out of this virtual events course:

In 30 days, you will get:

  • A clear event strategy tailored to your audience and goals
  • A complete event blueprint, covering pre-, during, and post-event planning
  • Proven marketing playbooks to drive registrations and sponsorships
  • Speaker outreach and audience engagement strategies
  • Ready-to-use templates, Notion docs, and scripts for every step
  • Live Q&A sessions with virtual event experts

What You'll Learn in our Virtual Events Course

Our Virtual Events course is delivered over 4 weeks

PRE-EVENT

Laying the Foundation

  • Define your audience and event goals
  • Choose the right speakers, format, and platform
  • Create high-converting marketing materials
  • Get attendees and sponsors on board

DURING THE EVENT

Running The Show

  • How to moderate and host sessions smoothly
  • Scripts for seamless speaker intros and transitions
  • Engaging your audience to keep them hooked

POST-EVENT

Maximizing the Impact

  • How to nurture attendees into leads and customers
  • Follow-up strategies and speaker gifting
  • Creating a post-event report to measure success

BONUS!

  • Notion planning template
  • Live Q&A support with experts
  • Get all questions answered
REGISTER FOR FUTURE COHORT DATES

PLUS! Get Your Virtual Events Certification

Complete the virtual events training program and get a certificate of Virtual Events from The B2B Playbook

Certification Celebration
Certificate of Demand Gen

Meet Your Expert: Pallavi Dhody

With years of experience running successful virtual events, Pallavi Dhody has helped brands and professionals execute over 150 high-impact online experiences. She’ll be joining live Q&A sessions to answer your toughest event questions.

HOSTED BY

Pallavi Dhody

Event Expert (hosted over 150+) | Founder of Draftt

FAQs

What time zones is this for?

We have marketers from all over the world join us. The materials are available to watch in your own time ‘on-demand’, and the Live Q&As take place on:

  • Wednesdays 2:30pm CT
  • Wednesdays 9:00am GMT

This accommodates all regions across the globe!

Yes! You can grab the extended program guide here

This program is for inhouse B2B marketers who want:
– a concrete strategy for generating and closing demand, and an implementation toolkit to do it
– to elevate their B2B marketing career and expertise
– to get buy-in from those around you to create real marketing programs that work
– to have a real impact on the bottomline of their business
– to network and learn with other like minded B2B marketers

This is not for B2B marketers who:
– are looking for hacks
– want ‘quick wins’
– aren’t prepared to learn or implement their learnings

This is not just a demand generation course.

It is a strategy development program that not only shows you what to do, but gives you the tools and templates to do it. It aims to transform your thinking about B2B marketing holistically.

The program is based on The 5 BEs Framework – which is what we do for our own clients and is how we grow our own business.

We also hold you accountable with our Live Q&As to ensure you implement this framework in your business.

We share our 5 BEs Framework on The B2B Playbook Podcast

Yes, we do! Click here to download it.

There’s also an email template you can use here to help get buy in from your boss. 

If you need to build a more extended business case for Demand Generation (and you want to join our course), we have a bunch of resources that can help! 

These include:

(a) our presentation (that you can customize as your own). 

(b) our Marketing ROI calculator, Demand Gen Forecast Calculator, and ‘Split The Funnel’ Analysis too. 

Grab these and the business case here.

The B2B Incubator runs over 12 weeks.

Every week you will have a session with material to review and act on. It will be made up of: videos, slides, written notes, and templates to implement the learnings.

There will also be 6 live Q&A sessions with George Coudounaris (every second week).

The B2B Incubator runs across multiple time zones so all can attend. They occur every second week of The B2B Incubator.

If you are not able to attend, you can submit questions in advance, and the recorded sessions will be sent to you.

Cohort dates: 24 Feb ’25 | 26 May ’25 | 25 August ’25 | 24 Nov ’25

USA, UK, EU, APAC time zones accommodated for Live Q&As

The program material is about an hour a week.

However, you should be applying these learnings to your business as you go – so you can spend as much or as little time on implementation as you like as you go through The B2B Incubator.

$2,500 USD for 1 person from your company. Each additional seat is $2,000 USD (20% discount)

A passion for real B2B marketing. A good attitude. And a desire to improve.

Yes we do. Please contact general@theb2bplaybook.com for group rates.

Yes, if you are located in Sydney, NSW Australia. We will consider other locations on request.

Please contact general@theb2bplaybook.com for details.

We do! We have many reviews from past participants of The B2B Incubator available on this page. We also have some independent reviews here.

You can also reach out on LinkedIn to B2B marketers and past participants:

You can also reach out on LinkedIn to B2B marketers and past participants:

Yes we do! We’ve trained marketing teams 20+ in size. If you want to make sure your team understands how to generate demand together, we can tailor a course to you, fill out the application below. 

REGISTER YOUR INTEREST

REGISTER YOUR INTEREST

Register your interest so you’re the first know the details of our next cohort!

5/5

B2B Marketers LOVE our Other Courses

Dario Milard
Dario Milard
Director of Growth Marketing & Demand Generation | PAWA
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After following your program last year, it's like a masters degree in Demand Gen. I don't even think in college they would cover 1 third of the good stuff in your course.
Shahed Abotouk
Shahed Abotouk
B2B Marketing Manager
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The structure and the templates were super… having something I can plug and play and act on… was super helpful… Even my bosses and my supervisor and the other people from like product, customer, developer – they’re all impressed.
Ryan McIntyre
Ryan McIntyre
Head of Marketing
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The B2B Playbook was an incredible course. As well as being absolutely stuffed full of useful theory and information about the current B2B landscape, the biggest benefit was the wealth of templates, frameworks and processes to get full B2B marketing programs up and running in a short time. These hands-on tools helped to streamline our B2B efforts, but also added plenty of legitimacy that gave confidence to a senior leadership team previously unfamiliar with B2B marketing.

Since taking the course, we've established a complete end-to-end ABM program that's been delivering great results. More importantly, we've now got complete buy-in from senior leadership for what we're doing, which we were struggling to get before the course.
Alison Accavitti
Alison Accavitti
CMO | Rivet
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"I used your framework to launch a video podcast on a new technology category in construction. And built an outline with subject matter experts on the topic. And the results have been AMAZING. Our customers are feeling seen and heard. They feel like we're relatable and talking about a problem that hasn't been solved by technology. And we're not actually talking about the tech at all. It's implied that our product can solve the problem, but it's not the focal point. And it's really gaining traction."
Michelle Malkowski
Michelle Malkowski
B2B Marketing Manager | A123 Systems
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The B2B Incubator is a game-changing course for marketers who want to take their marketing strategy to the next level.

This course helps you understand your customers, build stronger relationships, and create content that truly resonates with people. It gives you ALL the tools and information you NEED to make a real impact. With templates, live Q&A sessions, and a supportive community, you’ll learn how to generate demand and GROW. This course offers more valuable information than any master’s degree you could ever invest time in, and for much less money.

I absolutely love the time and effort put into it and have not stopped recommending it to all. THANK YOU!
Ati Aziz
Ati Aziz
B2B Growth Marketer | ClearCalcs
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The B2B framework has allowed me to lead as a manager… I am now able to point out: this is what we need to do, this is the strategy, this is the process, and this is how we can scale the process in the team.
Nico de Jong
Nico de Jong
Demand Generation Manager | Maqqie
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I thought demand gen would be really big and complex, but it became clear quickly what we needed to do which allowed us to put it into practice straight away. The Live Q&As were valuable to ask questions.
Wendy Robertson
Wendy Robertson
CMO & B2B Marketing Consultant | B2B Social Nexus
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What was great about your program is it's grounded in all the fundamentals, but you use the newer technologies and showcase how to do it.

You laid it all out fantastically. At first I thought it was potentially for someone who was just learning B2B marketing, but then I realised - it's for experienced B2B marketers who need to do more things themselves, and want a roadmap to do it.

I've now integrated all the wonderful tools and processes into my own process. You guys have done all the hard work for us.
Paul Schokker
Paul Schokker
Managing Director | In-Tec
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We would not be where we are or where I see us being without your guidance. The stuff you produce and share is the most valuable we have ever seen anyone in the marketing training space, especially demand generation, produce.
Kamilė Linkutė
Kamilė Linkutė
B2B Marketer | Dualoop
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Before joining the B2B incubator program, I was already a fan, reading blog posts, and listening to the podcast, excited about what I could learn from actually joining the course. I wasn't disappointed. From day one, the program took us by the hand, showing us how to lay down the basics and then, step by step, how to build on them. What really stood out for me were the lessons on how to repurpose content. They didn't just throw theory at us; they showed us practical, real-world tools and techniques that marketers actually need. Being part of a small marketing team, I found this incredibly useful because we could the strategies are something you can use right away. Even more than that, the program helped us understand the 'why' behind what we were doing, instead of just going through the motions. It's been a game-changer for how I approach marketing
Ben Grossberg
Ben Grossberg
Senior B2B Marketing Manager | Weel
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Recommended to all B2B marketers out there in a small team thrown in the deep end and wondering what to prioritise and how to generate demand from your dream customers. The B2B incubator will guide you through it in 3 steps, giving you the frameworks and practical tools to bring together a comprehensive marketing strategy. I’m really looking forward to fully putting it into action.
Michael Furey
Michael Furey
COO & Co-Founder | WeAspire
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Just a note to say thanks for your guidance in the program. I can confirm your strategy - ask customer questions - build content they ask for - play it back to them and they and others love it. If you want a paint by numbers B2B marketing strategy, this is a great place to start.
Daniel Cannizzaro
Daniel Cannizzaro
Strategic Marketing Manager | illion
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The program was spot on - I thought it was going to be like school, and I didn't want that. It was actually easy to work through, go at your own pace. It was great to have you in the Live Q&As to answer questions, and great to go through in a group with other marketers to see how they were executing it. It didn't feel like we were going it alone.
Susanna Hewitt
Susanna Hewitt
B2B Lead | Financial Edge Training
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The positioning exercises and Account Based Marketing has been really helpful. The program also isn't too overwhelming. There's one very specific process to follow through, and it aligned very well with our challenges. I'm coming away from it clearer and more confident.
Tahmid Zaman - pt.1
Tahmid Zaman - pt.1
B2B Growth Analyst | Explorate
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The B2B incubator offers timeless lessons in growth marketing that have truly transformed my approach. The access to experts like George and fellow marketers who have navigated similar challenges has been invaluable. I've emerged from the program with newfound confidence in our strategies and a clear direction for our small marketing team.
Tahmid Zaman - pt.2
Tahmid Zaman - pt.2
B2B Growth Analyst | Explorate
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The templates and step-by-step processes provided have streamlined our workflow and added invaluable structure to our planning. Overall, the program is led by exceptional growth marketing minds, and I wholeheartedly recommend it to any small team's Growth Marketer or Growth lead. It's truly a no-brainer investment for the amount of value you get.
Kristýna Efferoth - pt.1
Kristýna Efferoth - pt.1
B2B Marketing Manager | Whitelabel Loyalty
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I can only recommend The B2B Incubator. I joined during a time when I felt a bit stuck in my role and needed a push to figure out what to focus on (who can relate to needing to get everything done but never enough time so prioritizing is crucial). The B2B Incubator became a crucial source of inspiration and guidance that I needed. With every lesson, I was able to find new ways to optimize what my team and I have been doing or perhaps things we should start doing.
Allister Hamilton
Allister Hamilton
Head of Brand & Marketing | Lanluas Consulting
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It's definitely been immense value to me. I thoroughly enjoyed the program, and loved how you're implementing from Day 1, versus going through the whole course and then trying to figure it out. It's very manageable and achievable for smaller marketing teams.
Kristýna Efferoth - pt.2
Kristýna Efferoth - pt.2
B2B Marketing Manager | Whitelabel Loyalty
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With every lesson, I was able to find new ways to optimize what my team and I have been doing or perhaps things we should start doing. For instance, the concept of the Content Tilt inspired us to rethink our podcast approach completely and reformat to something we realized doesn't exist in our space. Crucially, going through the programme helped me drive some much needed conversations in the wider company about focusing on Dream Customers and has led to us choosing key verticals to prioritize in the new financial year. I am really encouraged about what this will do to the growth of our business.
Kristýna Efferoth - pt.3
Kristýna Efferoth - pt.3
B2B Marketing Manager | Whitelabel Loyalty
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George was incredibly open and helpful throughout the programme. I found the live sessions immensely helpful as there were always some great conversations sparked among the participants. But George also shares specific tools and tactics that have helped them grow, which makes it really applicable and impactful. Thank you, George!
Austin Gallagher
Austin Gallagher
B2B Marketer
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George and his Incubator are a great opportunity if you’re looking to learn a new marketing methodology or want to refocus your marketing efforts As an early-stage marketer, I know I will frequently revisit the resources and knowledge provided by the program.
Alison Accavitti
Alison Accavitti
CMO | Rivet
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I had expectations that I would come out with a strong content strategy and a plan to execute it. And you guys completely delivered that in the program.... The program simplifies the very complicated topic of B2B marketing.
Anna Newman
Anna Newman
Informed 365
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Without a dedicated internal marketing team, we were finding it difficult to set aside time to work on our Dream Customer. The B2B Incubator has allowed George and I to collaborate to bring clarity to our vision and structure to our processes. As a team, we have been able to clarify our Dream Customers and adjust our digital marketing and product offerings accordingly.
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Our 60 Day Money Back Guarantee

We're so sure that you'll love the program, that if you go through the program, attend the live sessions, and DON'T think you've got the understanding of how to run a virtual event - we'll give you a refund.