Learn how Revenue Alignment Architecture brings commercial clarity to B2B by reconnecting sales, marketing, and CS through true ownership, process, and financial oversight.
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A 12-week program for Revenue Leaders to align Sales, Marketing & Customer Success into one unified growth engine.
Trusted by Revenue Leaders at:
At CRO School™, we don’t teach sales tricks.
We teach you to architect a Revenue Engine that scales profitably—without reliance on outdated methodologies.
As a 7-time ex-Head of Sales, I’ve witnessed firsthand the endless cycle of excuses when teams miss their goals. Sales blames marketing, marketing points the finger at sales, and customer success ends up cleaning up the mess.
But here’s the hard truth: Finger-pointing doesn’t drive growth.
When your teams are working against each other, you’re doomed to never win new customers consistently or profitably.
So, how do you build a truly aligned growth engine that the entire organization can get behind? One that not only drives your business forward, but does so profitably and sustainably?
If you’re missing targets, fighting to hit budgets and OTE, and dealing with a revolving door of SDRs and AEs, it’s time to face reality: Your sales-led growth model is broken.
An army of salespeople hunting leads in a haystack won’t solve your problem—especially if you’re burning cash with little return.
What you need is a Revenue Alignment Architecture that unifies every department into one orchestrated system, working seamlessly towards a single, aligned goal. This isn’t just about sales or marketing—it’s about engineering a system that generates, nurtures, and retains revenue predictably, from top to bottom, without waste or friction.
The difference between brands that grow sustainably and those that never make it past the struggle phase.
Delivered over 12 weeks. You retain access to the materials even after the conclusion of the program.
Real buyer data flows into positioning, content, and outreach – not just stuck in Notion.
Marketing learns from Sales’ wins and losses to continuously improve messaging.
Sales tells Marketing what’s working. Marketing adjusts in days—not months.
Get the systems and checklists to ensure a seamless process between sales and customer success.
CS fuels expansion, Product gets intel, and execs see the full picture—live.
Delivered over 12 weeks. You retain access to the materials even after the conclusion of the program.
Get the strategy over 12 weeks you need to build your growth engine
Use our custom built templates to implement the strategy
Implement the tools we recommend to work faster
Live Q&As with 2x CRO and 7x ex-head of Sales Adem Manderovic and B2B Demand Gen expert George Coudounaris to answer questions and discuss implementation
Document your strategy, process and systems so sales, marketing and leadership remain aligned
Get the metrics to measure to know your plan is on track for success
Watch the episodes in order to get more familiar with our revenue growth engine.
Yes! You can grab the extended program guide here
This program is for inhouse B2B marketers who want:
– a concrete strategy for generating and closing demand, and an implementation toolkit to do it
– to elevate their B2B marketing career and expertise
– to get buy-in from those around you to create real marketing programs that work
– to have a real impact on the bottomline of their business
– to network and learn with other like minded B2B marketers
This is not for B2B marketers who:
– are looking for hacks
– want ‘quick wins’
– aren’t prepared to learn or implement their learnings
This is not a course.
It is a strategy development program that not only shows you what to do, but gives you the tools and templates to do it. It aims to transform your thinking about B2B marketing holistically.
The program is based on The 5 BEs Framework – which is what we do for our own clients and is how we grow our own business.
We share our 5 BEs Framework on The B2B Playbook Podcast
Yes, we do! Click here to download it.
The B2B Incubator runs over 12 weeks.
Every week you will have a session with material to review and act on. It will be made up of: videos, slides, written notes, and templates to implement the learnings.
There will also be 6 live Q&A sessions with George Coudounaris (every second week).
The B2B Incubator runs across multiple time zones so all can attend. They occur every second week of The B2B Incubator.
If you are not able to attend, you can submit questions in advance, and the recorded sessions will be sent to you.
The program material is about an hour a week.
However, you should be applying these learnings to your business as you go – so you can spend as much or as little time on implementation as you like as you go through The B2B Incubator.
$2,500 AUD for 1 person from your company. Each additional seat is $2,000 AUD (20% discount)
A passion for real B2B marketing. A good attitude. And a desire to improve.
Yes we do. Please contact general@theb2bplaybook.com for group rates.
Yes, if you are located in Sydney, NSW Australia. We will consider other locations on request.
Please contact general@theb2bplaybook.com for details.
We do! Here are our ‘brutally honest’ reviews from past participants of The B2B Incubator
You can also reach out on LinkedIn to B2B marketers and past participants:
You can also reach out on LinkedIn to B2B marketers and past participants:
Apply now so you’ll be the first to know when enrolment opens (SPOTS ARE LIMITED). It only takes a minute or two!
