Building positive memories and strong associations with your brand is crucial in B2B marketing. But how do you actually achieve that? According …
Stop creating content from scratch. Learn to repurpose webinars, video podcasts, and expert interviews into high-impact assets that drive awareness, engagement, and demand.
HOSTED BY
Co-Host of The B2B Playbook | Content Repurposing Expert
COURSE OVERVIEW
Does your company do webinars, video podcasts, or records experts? These assets should be fuelling your whole content engine.
We were so overwhelmed with repurposing content to other channels when we started The B2B Playbook. What we’ve learned after 170+ episodes is that the trick is to create systems and routines.
Here’s what we create in just 5 hours each week:
– 1x 40 min. podcast
– 1x 40 min. YouTube episode
– 1x newsletter
– 1x extended article
– 12x LinkedIn posts
– 8x YouTube/TikTok videos
This is overkill for most businesses. For most businesses, this would be enough content for a month!
Our Content Repurposing training is delivered over 30 days.
Complete the content repurposing program and get a certificate of Content Repurposing from The B2B Playbook
Host of The B2B Playbook, George is a content repurposing expert helping B2B teams set up their content repurposing engine. He also creates the engine for The B2B Playbook, turning 170 episodes into driver of traffic and pipeline for the business.
GEORGE COUDOUNARIS & KEVIN CHEN, CO-FOUNDERS OF THE B2B INCUBATOR
We have marketers from all over the world join us. The materials are available to watch in your own time ‘on-demand’, and the Live Q&As take place on:
This accommodates all regions across the globe!
Yes! You can grab the extended program guide here
This program is for inhouse B2B marketers who want:
– a concrete strategy for generating and closing demand, and an implementation toolkit to do it
– to elevate their B2B marketing career and expertise
– to get buy-in from those around you to create real marketing programs that work
– to have a real impact on the bottomline of their business
– to network and learn with other like minded B2B marketers
This is not for B2B marketers who:
– are looking for hacks
– want ‘quick wins’
– aren’t prepared to learn or implement their learnings
This is not just a demand generation course.
It is a strategy development program that not only shows you what to do, but gives you the tools and templates to do it. It aims to transform your thinking about B2B marketing holistically.
The program is based on The 5 BEs Framework – which is what we do for our own clients and is how we grow our own business.
We also hold you accountable with our Live Q&As to ensure you implement this framework in your business.
We share our 5 BEs Framework on The B2B Playbook Podcast
Yes, we do! Click here to download it.
There’s also an email template you can use here to help get buy in from your boss.
If you need to build a more extended business case for Demand Generation (and you want to join our course), we have a bunch of resources that can help!
These include:
(a) our presentation (that you can customize as your own).
(b) our Marketing ROI calculator, Demand Gen Forecast Calculator, and ‘Split The Funnel’ Analysis too.
The B2B Incubator runs over 12 weeks.
Every week you will have a session with material to review and act on. It will be made up of: videos, slides, written notes, and templates to implement the learnings.
There will also be 6 live Q&A sessions with George Coudounaris (every second week).
The B2B Incubator runs across multiple time zones so all can attend. They occur every second week of The B2B Incubator.
If you are not able to attend, you can submit questions in advance, and the recorded sessions will be sent to you.
Cohort dates: 24 Feb ’25 | 26 May ’25 | 25 August ’25 | 24 Nov ’25
USA, UK, EU, APAC time zones accommodated for Live Q&As
The program material is about an hour a week.
However, you should be applying these learnings to your business as you go – so you can spend as much or as little time on implementation as you like as you go through The B2B Incubator.
$2,500 USD for 1 person from your company. Each additional seat is $2,000 USD (20% discount)
A passion for real B2B marketing. A good attitude. And a desire to improve.
Yes we do. Please contact general@theb2bplaybook.com for group rates.
Yes, if you are located in Sydney, NSW Australia. We will consider other locations on request.
Please contact general@theb2bplaybook.com for details.
We do! We have many reviews from past participants of The B2B Incubator available on this page. We also have some independent reviews here.
You can also reach out on LinkedIn to B2B marketers and past participants:
You can also reach out on LinkedIn to B2B marketers and past participants:
Yes we do! We’ve trained marketing teams 20+ in size. If you want to make sure your team understands how to generate demand together, we can tailor a course to you, fill out the application below.
Register your interest so you’re the first to know the details of our next cohort!
We're so sure that you'll love the program, that if you go through the program, attend the live sessions, and DON'T think you've got the understanding of how to repurpose your content - we'll give you a refund.
