“We’re struggling to hit our quota”… “Marketing is sending us junk leads”… “The market has gone soft”…...
When sales and marketing play on the same team, an organization is able to acquire new customers more efficiently. Research shows that...
Sales and Marketing alignment is the holy grail for an organization. When the two work together, the business benefits enormously by having...
If you’re a B2B company struggling with your social media marketing, or just looking to see what the best in the game are doing...
The Power of Bottom of Funnel Content When we discuss Demand Generation, we say it’s composed of two parts: creating demand AND...
Demand Generation can be seen as a complicated subject. Some get it confused with lead gen, others with brand marketing. And that leaves...
As marketers, we’re often tasked with driving leads to feed the sales funnel. While this is an essential function, this narrow focus often...
Season 5 has come to a close of The B2B Playbook, and it’s all about how marketers can ‘Be The Best’. This is the 5th and...
Kevin and I have always prided ourselves on being Demand Generation practitioners, not just theorists. So in the spirit of walking the walk...
One of the greatest challenges that so many Demand Gen B2B marketers face when I speak to them is content, and creating content that has a...