It’s a monumental episode! We have such a special guest on the show this week. The GODFATHER of helpful marketing. Someone who has provided...
Rand Fishkin on Episode 55 of The B2B Playbook Rand Fishkin On Creating Demand, Being Helpful, And Playing The Long Game Our guest this...
On this week’s episode, we’re doing our last analysis episode of helpful content. We started the mini-series in our podcast to put our...
This week’s analysis of helpful content has us chuckling to ourselves. When we gave the example of a cyber security business in our...
This week we’re continuing to analyse helpful content examples! We’re dissecting the helpful content of Chili Piper this week, so you can...
As we get to the end of “Be Helpful”, we’re conscious that with so much talk about frameworks and concepts, it can be hard to see the...
Well it’s another special and exciting interview on the B2B Playbook. This week we’re lucky enough to get the answers from an expert at her...
We got some swag! It’s been such a nice interaction with the Chili Piper team. Not in the least because they’ve very kindly sent us some of...
Another special episode this week.And a timely one while we’re talking about being helpful!This week we had a special guest who personifies...
It’s finally happened…one of us caught COVID! Thankfully the recovery was relatively swift. But it’s certainly no fun. So keep safe out...