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#4: Be Helpful – The B2B Playbook, Summary of Stage 2

Episode 4

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George got a new mic! Can you hear the difference? Is it better for your ears?!

This week, we’re looking at how to “Be Helpful”. This is where you really start to show your expertise online! It could possibly be the most important step in growing your B2B business online.

Afraid of putting trade secrets out there? Not sure if you have anything worthwhile to contribute to an already noisy space? We’ll help you with such questions!

The way we look at it, it should be one simple process to follow to make sure it’s easy for you to get consistent with your content output. This will do wonders for how much content you put out and how far your business will go.

Links to things discussed during the episode:

Content Marketing Institute – Founded by Joe Pulizzi

The Boomerang Effect by Tim Reid

Tribes: We need you to lead us by Seth Godin

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Episode 4