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#111: Mind Tricks In B2B Marketing part 5: Anchoring, Loss Aversion & Goldilocks – Be The Best

Episode 111

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Have you ever wondered how big brands subtly influence our purchasing decisions? Learn the neuromarketing secrets that allow them to manipulate our brains with subtle mind tricks.

In this episode, we break down techniques like anchoring, loss aversion and the Goldilocks effect that tap into the way our minds work on an evolutionary level. Discover how to ethically apply these same methods to capture attention, steer choices and drive sales for your B2B business.

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00:00 Introduction

01:15 Be the Best – Season Five Introduction

01:35 Unlocking Neuromarketing Secrets

02:10 Anchoring in B2B Marketing

02:41 Mastering Anchoring Techniques

04:31 The Power of Price Anchoring

05:16 Patterns and Anchoring Effects

06:25 Strategic Mindset: Manual vs Automatic Mode

25:52 Loss Aversion: The Fear of Missing Out

33:03 Key Takeaways and Action Steps


๐Ÿ‘ฅ Are you a B2B marketer in a small team??

๐Ÿ’ฐ Need to bring in more revenue for your company (so sales and your boss love you??)

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S05 E111 – The B2B Playbook


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Episode 111