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#110: Mind Tricks In B2B Marketing part 4: The Power of Scarcity & Unity in Marketing

Episode 110

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Unlock the secrets of scarcity and unity to drive more revenue for your business. In our latest episode, Kevin and George get into the nitty-gritty of two super cool marketing principles: scarcity and unity. We kick things off by breaking down what these buzzwords actually mean and why they’re total game-changers for any marketer.

We dive into some real-life examples you’ll totally relate to—like the mad rush to grab those limited concert tickets or the holiday toy that everyone’s kid just has to have. Oh, and we couldn’t resist talking about how Apple has pretty much become the Jedi Master of scarcity.

We even chat about this wild cookie jar experiment that shows just how much we humans are wired to want what we can’t have. By the end of the episode, you’ll walk away with some killer takeaways that you can start using right away to make your B2B marketing strategies more effective. Trust me, you won’t want to miss this one!

Don’t miss out on these game-changing insights!

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00:00:00 – Introduction

00:03:30 – Principles of Scarcity and Unity

00:07:00 – Real-world Examples

00:10:30 – Scarcity in Ticket Sales

00:14:00 – Scarcity in the Auto Industry

00:17:30 – Scarcity in Toy Industry

00:21:00 – Apple’s Scarcity Tactics

00:24:30 – The Cookie Jar Experiment

00:28:00 – Summary and Takeaways

00:31:30 – Closing Remarks


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S05 E110 – The B2B Playbook


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Episode 110