Things should be sounding crispy this week!
At least to us anyway! Kev’s been able to kick a nagging ear infection and George has a new microphone and headphone setup for recording. George is even adding a digital gripes segment!
We’re continuing the journey of getting the basics right for your B2B SME. This week look at how to define and document your dream customers.
It’s a crucial step that is often rushed. We help you get to the level of detail you need to build a solid foundation quickly with a few practical tips on what to look for and how to get it.
It’s a fun episode where the information comes thick and fast. So be sure to join us!
Links to things discussed during the episode:
The 4 Hour Work Week – by Tim Ferriss
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